Ranum Efterskole College
Ranum Efterskole College decided to evaluate and improve their logo and the entire visual style. I was a part of the team for 9 months, during the whole process. I was working mostly together - and under the supervision of the senior graphic designer Nigel Hopwood.
The motif of the logo has always been "the Tree of Life", the symbol of life, growth and interconnectedness known in various cultures. It was also inspired by a big beautiful tree growing in the middle of the school's outdoor area. We decided to keep the symbol in a redesigned, more clean and iconic way.
The motif of the logo has always been "the Tree of Life", the symbol of life, growth and interconnectedness known in various cultures. It was also inspired by a big beautiful tree growing in the middle of the school's outdoor area. We decided to keep the symbol in a redesigned, more clean and iconic way.
The circle around the tree symbolises the wholeness and protection. The whole logo consists of parts of exact circles - the leaves, stems, trunk and the circle around.
Circle so became the central visual element repeating throughout the whole visual identity.
Another clue element, which helped to form the whole style, was "the middle", because one of the meanings of the word Ranum is "a place in the middle". Therefore also the logo has it's middle circle, which is concentric with the outer circle.
The logotype is always placed in the way, that the circle is in the centred.
Circle so became the central visual element repeating throughout the whole visual identity.
Another clue element, which helped to form the whole style, was "the middle", because one of the meanings of the word Ranum is "a place in the middle". Therefore also the logo has it's middle circle, which is concentric with the outer circle.
The logotype is always placed in the way, that the circle is in the centred.
Ranum Efterskole College - logo development from Petra Kostova on Vimeo.